Measuring success can be done through metrics such as follower growth, engagement rates, website traffic, and sales. Analyzing these metrics regularly helps identify what strategies are working and what needs improvement.
The platforms you should use depend on your target audience and goals. Facebook and Instagram are popular choices for most businesses, but other platforms such as LinkedIn or TikTok may be more effective for certain industries.
Consistency is the most important aspect of social media management. Posting consistently helps build brand recognition and increase engagement with followers.